Andorra Merchants Report 5-10% Christmas Sales Boost
Strong holiday visitor surge drives gains in fashion, perfumery, electronics, and ski gear along central commercial areas, with optimism for ongoing.
Key Points
- Central axis merchants report 5-10% sales increase vs. last year, led by fashion/accessories, perfumery, electronics.
- High footfall from tourists boosted Christmas/Epiphany gift spending; sales started Dec 26.
- Riberaygua-Travesseres ski shop matches prior year winter gear sales, eyes Feb-Apr discounts.
- Overall optimism as holiday shoppers sustain trade into new year.
Merchants along Andorra's central commercial axis report strong Christmas sales, with increases of 5% to 10% compared to last year.
Montse Rodríguez, president of the Eix Central Merchants' Association, highlighted the positive results driven by a surge in visitors, including more tourists to the Principat. The holiday period boosted spending on Christmas and Epiphany gifts, while the start of sales on December 26 further energized trade.
Fashion and accessories led the gains, benefiting directly from the discounts, followed by perfumery and electronics as popular gift choices. Rodríguez noted high footfall and optimism for the ongoing sales season.
In the nearby Riberaygua-Travesseres area, shop owner Sergi Carvalho of Andar Sport shared similar satisfaction. His store, catering to frequent skiers with higher purchasing power, saw winter equipment sales match last year's levels. While broader data from neighbouring businesses was unavailable, Carvalho described the season as solid, with slight improvements overall.
The ski and sports gear sales period runs from February 6 to April 9, and preparations are underway amid positive early signs. Merchants across these key retail zones credit the influx of holiday shoppers for sustaining momentum into the new year.
Original Sources
This article was aggregated from the following Catalan-language sources: