Andorran Chamber Organises Euroshop Trade Mission to Germany

The Andorran Chamber of Commerce, Industry and Services is organising a trade prospecting mission to Germany, centred on participation in Euroshop, the world's leading international retail trade fair. The event will take place from 23 to 26 February 2026 in Düsseldorf.

This initiative forms part of the Andorran government's Strategic Retail Plan, unveiled in March 2024. It aims to equip Andorra's retail sector with targeted tools to navigate ongoing commercial transformations, boost business competitiveness, and establish the country as a premier shopping destination.

Euroshop will showcase global trends in retail innovation, digitalisation, sustainability, and customer experience. The mission provides a prime opportunity for Andorran firms to identify prospects and best practices adaptable to local markets.

With a strategic national outlook and hands-on support for participants, the programme prioritises knowledge transfer from abroad, foresight into future retail developments, blending technology with engaging shopping experiences, and promoting sustainable, efficient business models.

It targets retailers, shop designers and architects, technology suppliers, commercial marketing specialists, shopfitting companies, integrated restaurant operators, and others in the retail value chain.

The itinerary features two days at the fair, plus a tailored urban prospecting tour in Düsseldorf. This will cover shop concepts, customer journeys, visual merchandising, and tech integration. Each participant receives a customised schedule based on their profile and interests.

Specialised guidance will be available before, during, and after the trip. The mission culminates in an executive report with key findings and recommendations, followed by an online debrief to reinforce learnings and extend the initiative's reach.

Through this effort, the Chamber underscores its dedication to modernising Andorran retail via innovation, expertise, and ties to global sector leaders.

Interested businesses and professionals can contact Stella Canturri, the Chamber's training, retail, and tourism manager, at 376 809 292 or stella@ccis.ad for details or to join.