Argentine Immigrant Thrives with Beloved Crepe Shop in Andorra After Six Years
Ernesto Ledesma fled Argentina's crises, honed crepe recipes in Andorra, and built a loyal local following for his generously filled treats at.
Key Points
- Fled Argentina's 1999 crisis via Spain, settled in Andorra after 2008 crisis.
- Bought crepe cart, perfected recipes through trial after inedible starts.
- Opened fixed shop on Valentine's Day six years ago near Sant Miquel church.
- Loyal locals queue for Nutella-strawberry crepes; uses social media and handmade wood decor.
Ernesto Ledesma, a 59-year-old Argentine from Villa Carlos Paz, recently celebrated six years since opening his Creperia Ernesto on Carrer Major in Encamp—precisely on Valentine's Day. His business thrives on strong local support, with residents forming long queues whenever his food truck appears at major festivals, sports events, cultural gatherings, or markets.
Ledesma's journey to Andorra started during Argentina's 1999 economic crisis and the ensuing "corralito" banking freeze. He moved directly to Spain, landing a maintenance role at a Lloret de Mar hostel where he handled carpentry, painting, and guest assistance. In his free time, he pursued woodworking—a hobby from his hometown—selling pieces displayed at a local hotel. The hotel director rewarded him with a summer 2000 trip to Andorra, whose mountains, rivers, and lakes evoked his native landscape, though he noted Argentina's lakes dwarfed them in scale.
He briefly returned to Argentina but found conditions unchanged, rejoining the Lloret hostel for four more years. Plans to relocate to Italy for its craft market collapsed amid the 2008 financial crisis, which cut his joinery work after he had settled in Andorra selling wooden art—crafted from Oliana branches and trunks—at weekend fairs. There, he met a crepe vendor selling her cart, which he bought. She taught him the basics, but his initial batter was inedible in taste and texture. Persistent experimentation with flours and ingredients led to refined recipes.
Word spread through festivals via word-of-mouth, accelerating when he spotted an available space near Sant Miquel church during a job there with a colleague. He opened the fixed shop six years ago, joking that the Valentine's timing reflected customers' love for his crepes.
Locals flock for generous fillings like Nutella and strawberries at accessible prices. "They're well-filled; I don't skimp," he said. Young patrons who started at 17 now visit in their mid-20s with children, and he anticipates grandchildren next. Despite the location's low foot traffic—"I'm a bit hidden"—social media, boosted by younger regulars' help, promotes specials and festival stops. He attends with an assistant, marveling at fans' patience in long lines. "Business is going great; it keeps me comfortable," he added.
The interior boasts his handmade wooden features: tables, stools, work bar, cabinets, and trim, installed during renovations. His crowd contrasts with another prominent crepe seller targeting tourists through flashy videos popular in Spain and France. Ledesma focuses on locals from El Pas, across parishes, La Seu d'Urgell, and regulars like recent Galician repeat visitors. "He has his own marketing, which works for him. I just show what I do and how the crepes are made," he said.
Original Sources
This article was aggregated from the following Catalan-language sources: