Dualimind founder urges pragmatic AI adoption

Alejandro Molero, a graduate in physics and mathematics and co‑founder of Dualimind, says companies are overwhelmed by misinformation about artificial intelligence. After working on the start‑up Purple Line — recognised as an innovative company — he and his partners created Dualimind to provide technological and strategic AI consulting for firms seeking transformation.

Molero argues the main challenge today is a saturation of tools and a lack of understanding of their limits. Many organisations deploy AI solutions without realistic expectations; genuine adoption, he says, requires judgement, time and pragmatism rather than viewing AI as a magic wand.

Dualimind begins with a deep analysis of processes, people and objectives. Only when a clear business value is identified do they design customised solutions that combine technology, strategy and talent. The focus is on applying AI where it produces measurable and sustainable improvements.

Impact is measured by setting clear initial goals, implementing changes and reviewing results after two or three months. If outcomes fall short, solutions are adjusted until the improvement is effective and durable.

On the near future of AI, Molero notes the technology is progressing rapidly but remains limited. He expects a major shift when models can genuinely reason, but he cannot predict whether that will happen within a year or in fifteen.

Regarding employment, Molero does not believe AI will replace entire professions such as journalism or programming. Instead, it will automate specific tasks — for example, drafting articles or generating code — while still requiring supervision and contextual judgement. This, he says, should allow professionals to concentrate on higher‑value activities.

He advises society to prioritise education: learning to use AI to free people from low‑value tasks and to strengthen critical thinking, creativity and human skills. A common mistake firms make is confusing a chatbot with a complete intelligent solution and expecting unrealistic results; the core issue is adapting technology to context, not the technology itself.

Molero sees Andorra as well positioned to act as an agile innovation lab. Its small size and flexibility, combined with companies willing to experiment when properly guided, could make it a favourable environment for testing and adopting new technologies.