Workshop guides Andorra bankers in integrating philanthropy into wealth management, blending financial

MoraBanc and UNICEF Andorra organized a workshop on 11 March to guide private bankers in weaving philanthropy into wealth management practices, reflecting the sector's move toward models that balance financial returns with social purpose.

The session gathered MoraBanc's private banking team for insights into using philanthropy as a driver of societal change, alongside core elements like tax strategy and estate planning. A Barclays Wealth report cited during the event found that 81% of high-net-worth individuals rate proactive philanthropy guidance from advisors as very or extremely important.

Tatiana Villacieros, UNICEF's global philanthropy specialist based in Geneva, led the discussions. She noted that such advice allows clients to view their wealth managers as allies who protect and grow assets while advancing personal well-being, values, and legacies tied to individual drivers.

A virtual input came from Maria Ahlström-Bondestam, Finnish entrepreneur, philanthropist, co-founder of the Eva Ahlström Foundation, and first president of UNICEF's International Council. She advocated impact investments over traditional charity, arguing they reshape society and bolster family businesses' core principles, performance, and objectives.

UNICEF shared evidence on child-focused investments' returns, including that $1.53 daily per girl for secondary education could lift GDP in developing economies by an average 10% by 2030.

The collaboration underscores both groups' push for banking that merges profitability with positive societal impact, framing child investment as a foundation for long-term prosperity.