Andorra Distributes 600 Catalan Vocabulary Posters and Placemats to Retail Outlets

Andorra's Department of Language Policy has distributed around 600 posters and paper placemats containing Catalan vocabulary to bars, cafes, bakeries, food shops, supermarkets, and other retail outlets. The effort seeks to promote the language's use in everyday commercial environments.

This initiative stems from the department's annual partnership with Termcat, the terminology centre, which updates sector-specific terms each year. For 2025, the government provided €7,000 to cover the design and production of materials featuring basic vocabulary for cafes and grocery trade. After Termcat produced the items, the department managed distribution, pairing them with a letter from Culture Minister Mònica Bonell.

In her message, Bonell calls on businesses to place the materials in prominent spots, notes legal obligations for the official language, and positions Catalan as a cultural heritage element and competitive advantage for companies. Cafes received a dedicated poster design plus bundles of individual paper placemats. All recipients can request extra copies to extend the campaign's reach.

The distribution supports objective 2.7 of the National Language Action Plan for 2026-2028, aimed at encouraging Catalan in commerce as part of wider steps to build language proficiency and visibility across the population.