Catalan Singer Julieta Releases 'Cent per cent' Video Shot at Andorra's Caldea

Catalan singer Julieta launched the music video for her single "Cent per cent" on Friday, February 13, with filming taking place entirely at Andorra's Caldea thermal leisure centre earlier in the year.

Directed by Alba Ricart, the production featured key spaces within the complex, including indoor lagoons, baths, saunas, and unique architectural elements. It highlighted Caldea's sensory experiences, iconic design, and recent upgrades, weaving each area into the visual narrative to capture the site's essence.

Caldea officials noted the project stemmed from an alignment between the song's themes—living intensely, savouring the present, and reconnecting with one's inner nature—and the centre's "Flueix" brand, which focuses on wellness and natural flow. "The collaboration arose from a natural connection between the message of 'Cent per cent' and our approach to the thermal experience," they said. They added that each space played an active role in the storytelling.

The initiative, developed with creative agency Usted and Vampire—a production company linked to Primavera Sound—aims to draw in younger audiences through music's universal appeal. "Music is a universal language that lets us reach new generations and position ourselves as a modern experience in Andorra," Caldea representatives stated.

As the Pyrenees' largest thermal leisure facility, Caldea continues to broaden its cultural outreach to attract visitors beyond traditional wellness enthusiasts. A follow-up report on February 14 confirmed the video's release the previous day, spotlighting the same emblematic areas.