Van Gogh Alive Immersive Exhibition Closes in Andorra After Attracting Over 13,000 Visitors
The two-month show at Sala Prat del Roure drew strong local support despite falling short of 30,000 target, featuring VR debut and earning 4.8/5 visitor ratings.
Key Points
- Van Gogh Alive exhibition in Andorra closed after 2 months, attracting over 13,000 visitors.
- 80% of visitors were local residents, missing 30,000 target but praised as success.
- Featured European VR debut of Finding Vincent and Sensory4 immersion.
- Averaged 4.8/5 visitor rating on Google with 1.5M media impressions.
**Van Gogh Alive** immersive exhibition has closed in Andorra after more than two months at Sala Prat del Roure, attracting over 13,000 visitors, with organisers praising the strong turnout from local residents despite missing the initial target of 30,000.
The show, run by WhyNot and produced by Grande Experiences, opened on 22 January and ended on Tuesday. Provisional attendance figures exceed 13,000, with final tallies pending data closure. Residents made up 80% of visitors, while 20% came from outside the country, reflecting robust domestic interest.
Organisers described the results as positive, positioning the event as one of the Principality's top immersive cultural offerings in recent months. It brought Vincent van Gogh's world to life via innovative technology, including the European debut of the *Finding Vincent* virtual reality experience—previously shown only in Melbourne, Australia—and the large-scale Sensory4 audiovisual immersion. The VR element stood out as especially popular among attendees.
Visitor feedback averaged 4.8 out of 5 on Google, indicating widespread approval. The marketing campaign generated over 1.5 million media impressions, helping place Andorra on the map for global interactive art events.
This first edition highlights appetite for such cutting-edge cultural experiences locally, even if below projections.
Original Sources
This article was aggregated from the following Catalan-language sources:
- Diari d'Andorra•
‘Van Gogh Alive’ rep més de 13.000 visitants
- El Periòdic•
L’exposició ‘Van Gogh Alive’ finalitza a Andorra amb més de 13.000 visitants després de dos mesos d’exhibició
- Diari d'Andorra•
‘Van Gogh Alive’ supera els 13.000 visitants
- Bon Dia•
'Van Gogh Alive' tanca amb més de 13.000 visitants
- Altaveu•
Van Gogh Alive tanca amb més de 13.000 visitants, quatre de cada cinc, residents