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Van Gogh Alive Exhibition Closes in Andorra After Attracting Over 13,000 Visitors

The two-month immersive event at Prat del Roure drew 80% local residents despite falling short of 30,000 target, earning 4.8/5 reviews and 1.5 million media impressions.

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Key Points

  • Van Gogh Alive exhibition in Andorra closed after 13,000+ visitors over two months
  • 80% of attendees were local Andorran residents, 20% overseas
  • Averaged 4.8/5 Google reviews and generated 1.5M media impressions
  • Featured European premiere of VR 'Finding Vincent' alongside Sensory4 tech

**Van Gogh Alive** immersive exhibition in Andorra has closed after drawing more than 13,000 visitors over two months at Prat del Roure, with organisers highlighting robust support from local residents despite missing the 30,000 target set at launch.

The event, organised by WhyNot and produced by Grande Experiences, ran from 22 January until Tuesday. Final attendance data are still being finalised, but figures already exceed 13,000, including 80% from Andorran residents and 20% from overseas. Organisers called the outcome a success, pointing to the strong resident turnout as a key factor in its reception.

The exhibition stood out as one of the Principality's top immersive cultural events in recent months. It featured the European premiere of *Finding Vincent*, a virtual reality component previously exclusive to Melbourne, Australia, alongside the expansive Sensory4 audiovisual setup. These elements brought Vincent van Gogh's art to life through cutting-edge technology and earned high marks from attendees.

Online reviews averaged 4.8 out of 5 on Google, underscoring widespread approval. The campaign also achieved over 1.5 million media impressions, helping place Andorra on the international stage for such experiences.

Organisers see the results as proof of demand for innovative cultural formats in the country.

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