Andorra Launches €30,000 Tender for Catalan Promotion Campaign in Healthcare

The Andorran government has launched a public tender in the *Butlletí Oficial del Principat d'Andorra* (BOPA) for a campaign to promote greater use of Catalan in healthcare settings. Overseen by the Ministry of Culture, Youth and Sports' Language Policy Department, the project carries a maximum budget of €30,000 and will run for four to six weeks in the second half of 2026.

Aimed at healthcare professionals and patients alike, the effort seeks to emphasise users' linguistic rights, staff obligations under the Official and Proper Language Law, and the need for Catalan as the internal working language in public services. The law requires healthcare personnel to know Catalan, prioritise it in patient interactions, and use it in facilities.

Tender documents cite 2022 sociolinguistic survey results, revealing healthcare's weaker performance compared to areas such as government offices, parliament, CASS social security, police, immigration services and Andorra Telecom. Primary care centres (CAPs) fare best, with 79.5% of users receiving Catalan-only attention and 78% addressing staff in Catalan. Usage falls to 67% and 65% at the hospital, 61% for general practitioners, and 51.5% for specialists.

Challenges highlighted include patients switching to other languages upon perceiving staff as newcomers—based on accent, appearance or expression issues—and the widespread internal use of Spanish among Catalan-proficient professionals. The campaign will underscore patients' ability to demand services in Catalan, professionals' duty to comply, the importance of language training, and Catalan's role across administration.

Bidders need to provide complete creative packages, covering slogans, audiovisual spots, posters, bus ads (*marquesines*), radio and video content, digital materials, and social media tailored for medical centres. Evaluation will prioritise creativity, message alignment, timelines and team experience. Submissions are due by 9 July.