Andorra Launches €30K Tender for Catalan Language Campaign in Healthcare

The Andorran government has opened a public tender, published today in the *Butlletí Oficial del Principat d'Andorra* (BOPA), to select a firm for creating, producing, and executing a campaign promoting Catalan language use in healthcare settings. The project carries a maximum budget of €30,000 and will run for four to six weeks in the second half of 2026.

The effort targets lower Catalan usage rates in hospitals, primary care centres (CAPs), and doctors' offices compared to other public sectors such as government offices, parliament, social security, police, immigration services, and Andorra Telecom. It aims to raise public awareness of language rights in medical care and remind healthcare professionals of their obligations under the Official and Proper Language Law, which requires staff to know Catalan and use it preferentially in facilities.

Data from the 2022 sociolinguistic survey underscore the disparities. At CAPs, 79.5% of users receive care exclusively in Catalan, with 78% addressing staff in the language. These figures fall to 67% and 65% at the hospital, 61% for general practitioners, and 51.5% for specialists.

Tender documents highlight concerning linguistic attitudes in healthcare, including users switching languages upon perceiving staff as newcomers based on accents, appearance, or expression difficulties. Spanish also remains common among professionals internally, despite many being proficient in Catalan.

The campaign will deploy across multiple channels: posters, bus ads (*marquesines*), audiovisual spots including radio and video, digital media, and a strong social media push, with materials also placed in medical centres. The winning firm will handle concept development, visuals, production, and rollout, emphasising Catalan as the internal working language of public administration—including health services—and the need to support staff training.