The Andorran Association of Transplant Recipients and Donors rolls out nationwide posters promoting donation

The Andorran Association of Transplant Recipients and Donors (ATIDA) has rolled out its "La vida continua" campaign to promote awareness of organ, cell, and tissue donation, focusing on the options currently available in Andorra.

Posters appeared this week on street-level advertising panels nationwide, with plans to cycle them through various sites over the coming months. ATIDA created ten in total, supported by VSA, the firm overseeing the ad spaces, and the Andorra 2026 Ski World Cup organisation. VSA is contributing through its social responsibility programme by offering available slots. Local agency Comando developed the visuals.

The design centres on ATIDA's fresh slogan, "La vida continua", evoking hope by illustrating how donations enable lives to go on or enhance well-being. A graphic heartbeat motif reinforces themes of life and optimism, while each poster carries a QR code to ATIDA's site with current donation data and donor guidance.

Andorra's donation and transplant system falls under Law 34/2018 on organs, cells, tissues, and blood. Existing pathways cover blood, bone marrow, umbilical cord blood, living kidney donations among relatives, and corneas. Health officials expect multi-tissue donations to start in 2026, followed by full organ donations in 2027, strengthening the national framework.

ATIDA stresses that donor status is an individual decision, though it urges sharing it with family since relatives are approached at the time of need. People can also register via the government's Advance Directives form.

ATIDA president Toni Gamero remarked that behind every donation lies a life that can carry on. He added that the campaign aims to highlight how getting informed and discussing it with family makes this act of solidarity possible.