Andorra Prioritizes Data Protection in Rapid Digital Transformation
New APDA director Marta Montilla emphasizes safeguards, training, and trust-building to balance innovation with rights amid AI and digital services.
Key Points
- Marta Montilla, APDA director since Oct 2025, views data protection as key to democratic digital advancement.
- Focus on training administrations, businesses, and citizens to integrate data protection daily.
- Addressing challenges from AI, data use, and interoperability with educational guidance.
- Calls for public-private cooperation and debate on Andorra's digital future.
Andorra's rapid digital transformation is reshaping work, public services, information access, and essential services across the country. This shift brings significant opportunities but also demands robust safeguards for personal data protection to build lasting trust in digital initiatives.
Marta Montilla, who took over as director of the Andorran Data Protection Agency (APDA) in October 2025, outlined these priorities in a recent statement. She emphasized that data protection extends beyond legal compliance, serving as a democratic tool that upholds personal dignity and enables secure technological advancement. When citizens feel their rights are protected and institutions operate transparently, digitalization fosters unity rather than suspicion, she said.
Under Montilla's leadership, APDA aims to make data protection a foundational element of Andorra's digital evolution. A key focus is expanding training and knowledge-sharing to help administrations, businesses, and individuals integrate data protection into daily practices. "The challenge is not just meeting legal requirements but cultivating a mature digital culture," Montilla noted, providing tools and guidance to navigate risks and obligations in handling information.
This effort gains urgency amid fast-evolving technologies like artificial intelligence, intensive data use, new interoperability models, and expanding digital services. APDA plans to act as a steady, educational authority, clarifying principles that balance innovation with rights, proportionality, and respect.
Montilla also called for broader public debate on Andorra's digital future, promoting cooperation between public and private sectors. The agency will advocate prudent, transparent data handling to construct trust through consistent communication. Ultimately, APDA seeks to position data protection as a supportive pillar—offering orientation and security while keeping people at the heart of the country's transformation over the coming decades.
Original Sources
This article was aggregated from the following Catalan-language sources: