BC MoraBanc Andorra Unveils Refreshed Brand Identity with Forward-Facing Mascot

BC MoraBanc Andorra presented its refreshed brand identity on Monday, following an internal reflection process involving club members, sponsors, coaches, staff, and collaborators.

The update aims to modernise the club's representation and communications while preserving its historical essence and core symbols developed over more than 50 years. Rather than creating a new brand, the focus was on reinforcing established identity through a unified visual and verbal language.

The rollout will apply gradually to digital platforms, official messaging, team kits, merchandise, signage, and the Pavelló Toni Martí. Key changes include a redesigned mascot, Brut, who now faces forward for the first time—symbolising a determined approach to the future. The updated design removes the basketball and incorporates mountain patterns into the fur, strengthening links to Andorra and the Pyrenees.

The identity introduces a custom typeface, Allau, a simplified graphic system, and a colour palette of ice blue, white, and dark blue, all inspired by the local landscape. It also features a clearer, more direct verbal style rooted in the territory.

The launch centres on the concept "Forts. Units. El Nord." ("Strong. United. The North"), which complements enduring elements like "Som un país" ("We are one country"), the Bombonera, the youth base, the Catalan language, the anthem, and territorial commitment. This slogan emphasises resilience, unity, and the club's position at the heart of the Pyrenees.