Andorra Selected Adds 14 New Premium Establishments, Reaching 46 Members

Andorra Selected, the premium tourism initiative led by Andorra Turisme, has added 14 new establishments, bringing its total membership to 46.

The new members received their accreditation plaques during a ceremony on Monday, which also served as a networking event for participants. Attendees included representatives from the Confederació Empresarial Andorrana (CEA) and the Cambra de Comerç. The establishments joining are: Berna 1845, Cristina Cerqueda Jewelry, El Racó de Solanelles, Grandvalira Mountain Club, Koy Hermitage, KÚU Pollyanna Home, L’Abarset, Maison Roca, Restaurant Refugi del Llac de Pessons, Select Rentals, Sol i Neu Club Hermitage, The Black Pine Hotel, ToC Restaurant & Cocktail Bar, and Viladomat Signature.

Tourism and Commerce Minister Jordi Torres described the project as Andorra's commitment to a tourism model focused on quality, excellence, and differentiation. He said it targets visitors seeking higher-value experiences that are unique and tailored.

Andorra Turisme's international promotion strategy prioritizes long-haul markets including the United States, Canada, and Latin American countries such as Brazil, Mexico, Colombia, Paraguay, Argentina, and Puerto Rico. The agency continues to develop premium offerings in traditional markets as well.

In recent years, efforts have intensified through attendance at luxury and premium trade fairs, workshops, and events, alongside B2B activities with specialized tour operators and agencies. Key actions include product presentations in strategic markets, famtrips for operators from Brazil and Colombia, and participation in major gatherings like ILTM and Connections Luxury.

Current data indicate rising global interest in Andorra's premium tourism products, with more visitors from these markets and growing engagement from specialized agencies and operators.

Launched three years ago, Andorra Selected has seen steady expansion in both membership and international visibility, aiming to establish the Principat as a leading premium destination.