Andorra Launches Film Andorra Platform to Attract Film Productions

Andorra's government has launched Film Andorra, a platform aimed at bolstering the local audiovisual industry and drawing international film and video productions by linking producers with domestic talent and resources.

The project, unveiled by Tourism and Commerce Minister Jordi Torres, Presidency, Economy, Employment, and Housing Minister Conxita Marsol, and Culture, Youth, and Sports Minister Mònica Bonell, allocates nearly €900,000 through 2027. Funding breaks down as €550,000 from the Economy Ministry and Andorra Business, €250,000 from Andorra Turisme, and €100,000 from the Culture Ministry. After nearly two years of preparation and sector consultations, officials have cataloged up to 80 audiovisual-related firms in the country, with around 30 attending the rollout event.

The site, filmandorra.ad (initially reported as www.filmandorra.ad), went live late Wednesday and will soon handle producer inquiries, channeling them to relevant departments alongside Andorra Business and Andorra Turisme. It promotes Andorra's scenery, heritage, cuisine, and favorable tax regime to around 90 local suppliers, while seeking global collaborations and events. No extra offices, staff, or regulations are involved.

Sponsorship targets feature films, shorts, documentaries, ads, and series from Andorran or foreign outfits, prioritizing financial viability, local hiring, on-site spending, skills development, and international promotion of Andorra. An interministerial panel from the three partners will review bids case-by-case, without fixed quotas or per-project caps. This builds on the Culture Ministry's annual €125,000 audiovisual aid—up from €100,000 initially—which has totaled €1.6 million over the past decade, including more than €375,000 since 2017.

Marsol emphasized expanded opportunities for local firms and establishing Andorra as a filming destination. Torres stressed ensuring spending and jobs stay in-country. Persistent hurdles include equipment customs delays and visas for crews of 60-80; Marsol promised streamlined fixes without new bureaucracy. No fresh tax incentives were announced, though Andorra's regime outpaces neighbors like Spain.

Sector figures reacted positively. JDP Produccions' Pau Riera called it a response to enduring needs and job growth. Director Marc Camardons deemed it a "brilliant idea" for coordination, pushing mandatory local hires. Cítric TV's Èric Rossell and Jessone Morillon backed professionalization but sought training, local content aid, and logistics upgrades. Imminent Produccions' Elisabet Terri prioritized Andorran firms over transient imports. Benefits could extend to hospitality, transport, and catering.

An El Periódic commentary praised the economic diversification push, linking support to local impact and urging metrics like jobs, training, financing, and bigger projects for domestic players. Andorra lacks full capacity for large shoots, it added, making the platform vital for sustainable growth.

The platform is operational.