Andorra Telecom Hits 40% Digital Transactions Milestone

Andorra Telecom reports that its digital channels now handle 40% of all customer transactions—those available both in-person and online—marking a 12% rise in overall digital usage over the past year. Some 72% of customers maintain an active digital account, with more than a third accessing it regularly each month.

The mobile app has emerged as the primary platform for commercial activities, managing most purchases and contracts including recharges, extra mobile data, eSIM activations, and modifications to internet or TV services. The website's online store supports informational tasks such as downloading invoices and monitoring consumption, while its public pages function as a commercial gateway to attract new users.

This progress underscores evolving customer preferences. Over the last year, the operator rolled out features like full eSIM automation, digital transitions from prepaid to contract plans, a roaming recommendation tool, and eSIM services for tourists offering immediate mobile access without store visits and at competitive rates.

Andorra Telecom is advancing further improvements to boost security and usability. Upcoming additions include two-factor authentication, app-based router management with home delivery, AI enhancements for customer support and operations, and simplified web sign-ups for new accounts. These digital options continue to support in-person and telephone services.