Andorra la Vella Hosts First Beauty Congress and Workshops October 15-18
The event blends expert discussions on industry innovations with hands-on public activities in perfumery, cosmetics, and wellness across the parish's commercial hub. Keynotes feature AI in commerce and brand building.
Key Points
- Professional congress at Centre de Congressos covers AI, perfumery, cosmetics trends.
- Public workshops in shops include makeup, skin diagnostics, facial yoga.
- Weekend immersive experiences at Plaça de la Rotunda on October 17-18.
- Organized by Comú de Andorra la Vella and Andorra Turisme to boost retail.
Andorra la Vella is set to host the first Andorra és Bella event from October 15 to 18, combining a professional congress on beauty industry trends with public workshops and demonstrations in perfumery, cosmetics and wellness.
The Comú de Andorra la Vella, supported by Andorra Turisme, has organized the initiative to highlight the parish's commercial sector and its ties to beauty and personal care. The programme begins on Thursday, October 15, at 9am with the Andorra Beauty Congress at the Centre de Congressos, bringing together experts to discuss innovation, new technologies and shifts in consumer habits.
Key speakers include Jorge Calvo on artificial intelligence in commerce, Camila Tomas and Creezy Courtoy on perfumery perspectives, and Meritxell Martí on building a brand from Andorra. Sessions will also cover cosmetics, digital communication and evolving shopping experiences.
Alongside the congress, shops on the main commercial axis will offer hands-on activities such as author perfumery workshops, makeup consultations, personalized skin diagnostics, facial yoga, natural cosmetics production and wellness proposals. Participating outlets include Perfumeries Júlia, Gala Perfumeries, Pyrénées, The Embassy and Angeline.
Over the October 17-18 weekend, Plaça de la Rotonda will feature zones dedicated to brands and immersive beauty and wellness experiences.
The event underscores Andorra la Vella's retail dynamism while attracting sector professionals. Specific details on further brands or congress registration remain unavailable.
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