Andorra la Vella Hosts First Beauty Congress and Workshops October 15-18

Andorra la Vella will host the inaugural Andorra és Bella event from October 15 to 18, positioning the parish as a hub for beauty and wellness through a mix of professional discussions and public experiences.

Organized by the Comú de Andorra la Vella with backing from Andorra Turisme, the four-day programme aims to spotlight the parish's commercial sector and its strong links to beauty and personal care products. Professionals, residents and visitors can explore trends, test products and join activities at local stores.

The event kicks off on Thursday, October 15, at 9am with the Andorra Beauty Congress at the Centre de Congressos. Experts will examine how innovation, technology and changing consumer behaviours are reshaping the industry. Speakers include Jorge Calvo on using artificial intelligence in retail, alongside Camila Tomas, Creezy Courtoy and pharmacist Meritxell Martí, who will address topics such as author perfumery and digital communication.

The congress pairs with hands-on sessions along the main shopping street. Stores including Perfumeries Júlia, Gala Perfumeries, Pyrénées, The Embassy and Angeline will host skin diagnostic workshops, facial yoga, makeup sessions, natural cosmetics production and personalized advice, allowing participants to find options suited to their needs.

On October 17 and 18, Plaça de la Rotonda will host brand stands and immersive beauty and wellness zones, capping an initiative designed to boost the capital's retail appeal and draw industry figures. Further details on additional brands or congress registration were not available.