Andorra Christmas Village Ends with Mixed Results Amid Low Sales

Andorra's Christmas Village wrapped up on Sunday night following the Three Kings' cavalcade, drawing a solid number of visitors despite chilly weather that kept crowds smaller than hoped.

Organised in the capital's Plaça de la Rotonda, the event kicked off on November 28 with its festive market and the Neret gastronomic area, featuring live music amid holiday shopping. Over the weeks, it hosted family attractions including the Menairons Workshop, Story City, roaming performances, a carousel, and the Wish Train.

Visitor turnout proved strong, with stalls packed at times, but several vendors reported disappointing sales compared to previous years. A handmade clothing seller noted high footfall but said browsers rarely bought: "People came in but didn't purchase." She added that early promise faded, leaving overall results "worse than last year."

A first-time food vendor echoed the frustration, ruling out a return: "Sales were disastrous. The square was overflowing with people, and while I made some, I didn't meet expectations." Another stallholder from a publishing house praised the event but criticised the layout, suggesting better positioning so "all cabins face each other, not some with their backs turned." Poor space use may have hurt trade, they said.

Cold snaps during the Kings' parade, meant to boost late attendance, instead deterred visitors. Organisers have not released official visitor figures or sales data.