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Andorran agency warned for producing business videos not in Catalan

Pato Marketing in Andorra la Vella received a formal warning after a complaint that its commercial videos weren’t made in Catalan.

Synthesized from:
ARA

Key Points

  • Pato Marketing in Andorra la Vella received a formal warning after a complaint that its commercial videos weren’t made in Catalan.

Pato Marketing, an agency based in Andorra la Vella, has made public its displeasure after receiving a complaint for not producing its professional videos in Catalan. The complaint led to a formal warning from the country’s Language Policy office.

The agency says it often produces promotional videos in Spanish because some of its clients are outside Andorra, and that it provides Catalan subtitles. Pato Marketing argues that the obligation to make business videos in Catalan — a requirement it must now comply with to avoid fines — could make it harder to attract clients.

After discussing the case with the Language Policy office, the agency warned other businesses in Andorra about the language requirements. According to the authority, videos made by an individual have no specific language obligation, but commercial or business videos must be produced in Catalan and subtitles alone are not sufficient.

Pato Marketing shared the episode on social media; in a Spanish-language post the company described it as “my experience with a complaint” and said the information could help other Andorran businesses.

Original Sources

This article was aggregated from the following Catalan-language sources: