Ordino Reschedules Cota 1.300 Après-Ski to Late February 2027
Low attendance and harsh January weather led Ordino to shift its popular après-ski event back to the brighter end-of-season period, refining the format based on this winter's trial.
Key Points
- Ordino parish council moves Cota 1.300 event from mid-January to late February-Easter 2027 due to poor attendance from short days and storms.
- January test run failed as bad weekend weather deterred crowds, per Tourism Councilor Jordi Serracanta.
- Late season offers longer daylight until 5:30-6 p.m., boosting post-ski participation.
- Event aligns with Ordino's strategy of quick adjustments, growing local business involvement.
The Ordino parish council will reschedule its Cota 1.300 après-ski event for 2027, concentrating the program from late February until Easter week.
This decision stems from this winter's experience, when organizers advanced the start to mid-January to test a longer run. Attendance suffered from short daylight and adverse weekend weather, prompting a return to the season's closing stretch. Councilor for Tourism, Promotion, and Sports Jordi Serracanta shared the plan in comments to the Andorran News Agency, explaining that late-season light encourages more post-ski participation.
The inaugural edition launched in February, but this year saw an earlier mid-January kickoff. Serracanta pointed out that January's conditions, including near-constant weekend storms, failed to draw crowds. "We've seen that in January, beyond this winter's bad weather nearly every weekend, it doesn't really entice people to head out," he noted.
By late February, he added, days lengthen enough for sunlight to linger until 5:30 or 6 p.m., prompting visitors to extend their stays for the activities. The shift fits Ordino's approach to refining events swiftly, aided by the parish's compact scale. "We need to act boldly, experiment, and our strength as a small parish lets us identify issues and correct them promptly," Serracanta said.
He emphasized the event's strengthening appeal, with local outlets eager to join via stalls and spaces. "This shows businesses want to set up and feature their venues at Cota 1.300," he observed. The move supports Ordino's broader calendar, strengthening staples like Trail 100 Andorra by UTMB, Nit de la Candela, Nits Obertes, and Fira del Bestiar to animate the parish through low seasons and attract visitors nationwide.
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