Andorra Turisme and Grandvalira Promote MICE Tourism at Toulouse's ST Business Connection Event
Hosted by Stade Toulousain rugby club at Ernest Wallon stadium, the event draws 450 business club members for conferences, roundtables, and B2B meetings to boost French partnerships.
Key Points
- Andorra Turisme and Grandvalira promote MICE tourism at Toulouse's ST Business Connection event.
- Event hosted by Stade Toulousain at Ernest Wallon stadium draws 450 business club members.
- Andorran delegation presents offerings in morning session, followed by B2B meetings.
- Builds on 2013 collaboration where Andorra is the club's official destination.
Andorra Turisme and Grandvalira Resorts are participating in the first edition of the ST Business Connection event in Toulouse on Wednesday and Thursday, promoting the principality as a prime destination for meetings, incentives, conferences, and exhibitions (MICE).
Held at the Ernest Wallon stadium and organised by the Stade Toulousain rugby club, the gathering draws nearly 450 members of the ST Business Club, including more than 140 companies. The Andorran delegation presented the country's business tourism offerings in a dedicated morning session on Wednesday, followed by scheduled one-on-one meetings over the two days to pursue new opportunities.
This appearance builds on a collaboration agreement dating back to 2013, under which Andorra Turisme serves as the club's official destination. The programme features conferences, roundtable discussions, and B2B networking sessions, creating a platform that merges sport with commerce.
Through its presence, Andorra seeks to enhance its standing in the MICE sector and strengthen connections with the French business network.
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