Andorra la Vella Awards €61K Contract for 'Andorra és Bella 2026' Beauty Project
The town council contracted a Barcelona firm to lead the 'Andorra és Bella 2026' initiative, backed by Andorra Turisme, aiming to position the parish as a beauty sector hub through events promoting cosmetics and local businesses.
Key Points
- €61,325 contract directly awarded to Barcelona's Imago Marketing y Comunicación SL.
- Covers branding, communications, management, and event organisation.
- Approved by Junta de Govern on 26 May, published in BOPA.
- Event from 15-18 October: professional congress plus public beauty events to boost tourism and commerce.
Andorra la Vella town council directly awarded a €61,325 contract, including taxes, to Barcelona-based Imago Marketing y Comunicación SL for branding, communications, management, and event organisation under the "Andorra és Bella 2026" project.
The agreement received approval from the Junta de Govern on 26 May and was formalised through an edict published on Wednesday in the Official Gazette of the Principality of Andorra (BOPA). The procurement process was handled by the parish's Área de Promoció Turística i Comercial.
Supported by Andorra Turisme, the initiative seeks to establish the parish as a key beauty sector hub. It will promote cosmetics, perfumery, and personal care businesses, stimulate local commerce, increase visitor numbers, and generate new opportunities for companies.
The debut edition runs from 15 to 18 October, combining a professional congress with three days of public events for residents and tourists to experience beauty-related offerings.
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