Creand Crèdit Andorrà Trains Suppliers on ESG Challenges in Andorra

Creand Crèdit Andorrà organised a training session for its suppliers on Wednesday, addressing major environmental, social, and governance (ESG) challenges in business operations.

Held under the slogan "Connectar, reflexionar, inspirar" – translated as "Connect, reflect, inspire" – the event was led by consultancy firm 21gramos, which specialises in sustainability and positive impact initiatives. Suppliers took part to examine how social trends affect consumer decisions and the rising environmental expectations from clients in Andorra.

The opening discussion examined the gap between brand communications and public credibility. Findings from 21gramos's recent "Marcas con valores" study showed that just 7% of respondents trust companies when they promote values through concrete actions. It also highlighted a 5% decline in responsible purchasing habits over the last year.

The afternoon focused on shifting social and environmental pressures, particularly those from Generation Alpha, the cohort raised in a fully digital world during the 21st century's first decade.

Martí Alay, Creand Crèdit Andorrà's sustainability director, highlighted the suppliers' active involvement. He noted that the gathering offered firsthand views of their priorities and stressed embedding ESG standards throughout the supply chain, from procurement to end services.

Marta González-Moro, 21gramos's CEO, expressed support for the partnership. She pointed out that it fostered knowledge exchange and heightened focus on sustainability alongside the wider implications of corporate choices.