Creand Crèdit Andorrà Trains Suppliers on ESG Challenges in Andorra

Creand Crèdit Andorrà held a training workshop for suppliers on environmental, social, and governance challenges, with a focus on sustainability and shifting consumer expectations.

The session took place on Wednesday and was organised by Creand to address pressing ESG issues affecting businesses. Titled “Connectar, reflexionar, inspirar” – “Connect, reflect, inspire” – it examined how social trends influence purchasing decisions and client demands in Andorra, including pressures from Generation Alpha, described as the first fully digital generation.

Consultancy firm 21gramos, specialising in sustainability and positive impact, led the discussion. Suppliers explored gaps between corporate claims and public trust, drawing on the agency’s “Marcas con valores” report. The findings showed just 7% of respondents trust brands that back values with actions, alongside a 5% decline in responsible buying over the past year.

Attention then turned to rising social and environmental pressures on firms. Martí Alay, Creand’s sustainability director, highlighted the suppliers’ active involvement. He noted the value of hearing their perspectives and stressed integrating ESG standards throughout the supply chain, from procurement to service provision.

Marta González-Moro, 21gramos CEO, welcomed the strong attendance and open dialogue. She said initiatives like this deepen sustainability awareness and encourage companies to consider the wider repercussions of their choices.