Andorra hosted over 250 business events generating 21,000 overnight stays, with the Convention Bureau

Andorra wrapped up 2025 with record-breaking MICE tourism activity, hosting more than 250 business events that produced approximately 21,000 overnight stays at an average length of 2.5 days.

The Andorra Convention Bureau (ACB) handled nearly 60 of those events, marking a 63% rise from 2024. They drew 5,930 participants—the highest figure on record and a 55% jump from the prior year—mainly from pharmaceuticals, technology, and finance. Spain accounted for 59% of attendees, France 24%, while markets like the UK, US, and Belgium saw notable gains due to the ACB's overseas promotion. Major firms including L’Oréal, Toyota, Turkish Airlines, Occident, and Vueling selected Andorra for their corporate meetings.

These statistics emerged Monday at the ACB's 15th Assembly. Founded in 2010 under Andorra Turisme, the bureau markets the country for conferences, meetings, incentives, and events, now backed by 34 private-sector firms in business tourism.

The gathering also reviewed 2025 outreach: presentations across 14 European cities, six workshops in Spain and France, fam trips for international agents, presence at six forums, and two key trade shows—IBTM Barcelona and IMEX Frankfurt.

The ACB aims to cement Andorra's status as a top southern European MICE hub, drawing on its unique natural setting and high-end services to drive economic diversification and international visibility.