Andorra Business Succeeds at GSIC Summit Valencia 2025

Andorra Business wrapped up its participation in the GSIC Summit Valencia 2025 on December 17 with positive outcomes, reinforcing the Principality's profile in sports innovation and technology. The two-day event in Valencia, organized by the Global Sports Innovation Center powered by Microsoft, drew major international brands, organizations, startups, investment funds, and key players focused on sports tech, data, artificial intelligence, fan engagement, and sports sustainability.

The Andorran group, headed by Andorra Business alongside Andorra Recerca i Innovació (ARI), featured companies including Forestal, Grandvalira, and Sports Dynamic Lab. Andorra Business drove the effort to elevate these firms' global profile, secure strategic contacts, and spark new partnerships and deals.

Judit Hidalgo, director of Andorra Business, described the summit as a prime strategic chance for local businesses. Sharing space with entities like Microsoft, Valencia CF, Bayer Leverkusen, and Lenovo allowed Andorra to showcase itself as a specialized innovator contributing meaningfully to the worldwide sports and tech landscape. She added that her agency worked to provide this access and support companies in maximizing high-caliber international settings.

Throughout the congress, Andorra Business actively guided participants, integrating them into the schedule, networking zones, and professional sessions. This highlighted Andorra's ecosystem as a hub for applied research and tech solutions in sports, mountain pursuits, active tourism, and performance enhancement.