Influencer Café in Andorra Ends Deal with Bakery Over Pistachio Croissant Dispute

A popular café on Avinguda Tarragona in Andorra, run by two influencers and now a near-tourist draw due to its long queues, has ended its supply deal with the neighbouring bakery that provided some of its signature items, including the much-hyped pistachio croissant.

The fallout has spilled into social media, where both sides are trading barbs over claims to the best version of the pastry. The café, known for its photogenic appeal, previously sourced pastries from the adjacent bakery's workshop but marked up prices significantly—sometimes two or three times over—thanks to its online buzz. Now, the relationship has soured, with the influencers accusing the bakery of stagnation and the bakery firing back that its original recipe remains unmatched.

Posts from the café highlight "evolutions" and "raising the bar," while the bakery insists on preserving "what's authentic" and rejects any notion of copying. The dispute underscores tensions in Andorra's Instagram-driven food scene, where visual appeal often trumps substance, and suppliers bear the real workload behind the glamour.

The influencers have quickly lined up a new baker, adhering to their model's demands for high-volume output to meet demand from the crowds. The original supplier, however, appears to have grown weary of deals that prioritise collaborations over fair compensation, leaving little room for either croissants or a sustainable living.

No further details have emerged on the new arrangement or any potential resolution, but the online spat continues to draw attention from locals and visitors alike.