LinkedIn largest in Andorra; TikTok growing fast while X plunges
Digital 2025 shows LinkedIn had ~69,000 users in Andorra at the start of 2025.
Key Points
- LinkedIn is the largest network in Andorra with ~69,000 users (start of 2025).
- TikTok reached ~48,000 users and grew +4,000 YoY (+9.1%) and +7,500 Oct–Jan (+18.5%).
- X had the biggest decline: −13,600 users YoY (−29.5%) and −6,113 Oct–Jan (−15.8%).
- Facebook, Instagram and Messenger fell YoY (Facebook −1,350; Instagram −3,450; Messenger −2,700) with mixed quarterly gains for Instagram and Messenger.
According to the Digital 2025 Global Overview Report, LinkedIn is currently the social network with the most members in Andorra, with about 69,000 users at the start of 2025. TikTok had an estimated 48,000 users aged 18 and over, Instagram 41,200, Facebook 33,100, X 32,500 and Messenger 18,500.
TikTok showed the strongest growth. Its potential ad reach in Andorra rose by 4,000 users (≈+9.1%) between early 2024 and early 2025, and by 7,500 users (+18.5%) between October 2024 and January 2025. LinkedIn also expanded: its potential ad reach grew by roughly 6,000 users (about +9%) year‑on‑year and by 1,000 users (+1.5%) quarter‑on‑quarter.
The other platforms registered declines in potential ad reach. X experienced the largest drop, losing 13,600 users (‑29.5%) year‑on‑year and 6,113 users (‑15.8%) between October 2024 and January 2025. On Facebook, potential ad reach fell by 1,350 users (‑3.9%) year‑on‑year and by 3,500 users (‑9.6%) over the last quarter. Instagram’s year‑on‑year reach fell by 3,450 users (‑7.7%), although its quarterly advertising audience rose by 1,950 users (+5.0%). Messenger’s potential ad reach declined by 2,700 users (‑12.7%) year‑on‑year, with a quarterly increase of 1,400 users (+8.2%).
These shifts in platform audiences are closely watched by marketing professionals when planning local advertising strategies.
Original Sources
This article was aggregated from the following Catalan-language sources: